What’s on your platter?
October 17, 2008
“If there is anything we are serious about, it is neither religion nor learning, but food.”
Lin Yutang, My Country and My People
Those juicy and glossy apples stacked on the shelves makes one rush to them with glee. Have you ever wondered where do they come from? Newzealand and Washington apples in your neighbourhood vegetable market are toppling the good old Himachal Pradesh or Kashmir apples. Now you may ask “so what?” Think again!
Those apples have travelled several thousands of miles across the countries sometimes-even continents to adorn your local market. To put it plainly in Elizebeth Berry’s words, they probably get “jet-lagged”, just like people. But the buck doesn’t stop at being jet-lagged. They are symbolic of the serious threat; importing food in India on a large-scale basis and contributing and increasing green house gas emissions locally and globally.
Apples might just be an example; there are several vegetables and fruits, which are being imported into the Indian market. The local produce is slowly taking a beating in being “non-compliant” in terms of quality. Importing food significantly contributes to “food miles”. Food mile in simple terms means the distance travelled by the food from its production site to the consumer table. This implies contributing to greenhouse gas emissions by way of transportation (sky, land or sea). This is just one of ways the local farmers and environment is facing the brunt.
According to Food and Agriculture Organisation (FAO), changes in diets, patterns of work and leisure – often referred to as the “nutrition transition” – are already contributing to the causal factors underlying non-communicable diseases even in the poorest countries. The pace of these changes seems to be accelerating, especially in the low-income and middle-income countries.
It is to be noted that the Indian “food basket” (availability of food) is shrinking drastically. Thanks to the change in land use patterns, agricultural lands are the most targeted for industrial development. For instance in a metro like Bangalore, the new international airport has contributed significantly to the raise in land prices, soaring ten times the existing rates! Most of the agricultural lands are getting unofficially converted for commercial usage.
Making way to an IT company on an agricultural land will reap more benefits and generate more economy to the country than agriculture itself. Indeed we are making a great progress but do we realise that inch-by-inch most of the agricultural lands will be lost. Who will grow food for us?
The Population Reference Bureau (PRB) states that India is expected to grow from 1.08bn to 1.63bn people by the year 2050. Agriculture sector is already marred by various problems ranging from failure of monsoon and crops and abuse of modern agricultural technologies, which is leading to farmers’ suicides. Increasing green house gas emissions and fulfilling the food demand of the country are the core issues to be tackled. On one hand India has to look at development while on the other hand tackle issues such as this, both culminating into an imbroglio of sorts.
While we are unable to sustain ourselves, we also get blamed for the current global food shortage. Recently George W Bush, President of USA, blamed the 350 million –strong middle class for the current global food shortage. It is to be noted that only 50 million people might qualify for the membership of the middle class. A majority of the population still remain below the poverty line.
The global food grain market has been shrunk by the appalling policy of bio fuels, wherein farmers are asked grow plants to burn rather than to eat. Raising fuel prices and pressing concerns for alternate fuels is driving the food market to produce “food for fuel” rather than “food for food”. This has led to rampant price speculation.
According to the book, “Stuffed and starved” by Raj Patel, in India, in just one week in February 2008, the average price of vegetables increased by 5%. Gram, sugar, mustard oil, vanaspathi and onions increased by as much as 11%, a month later. A few weeks after that the global price of rice jumped by 30% in a single day. Who is the most hurt? It’s the people who spend greatest proportion of their household income on food, which would be the poor people. The book further furnishes that the top ten percent of the country owns more than half the wealth and the bottom ten percent has less than 0.2% and this trend is increasing!
So it is high time we peek into our lifestyles and bring about small changes, which will help us as well as our future generations. As Pearl buck, an American Nobel Prize winner, points out “Food for all is a necessity and it should not be a merchandise, to be bought and sold as jewels are bought and sold by those who have the money to buy. Food is a human necessity like water and air, it should be available.”



October 17, 2008 at 11:01 am
Very cool posting. I like the part where you give apples as an example. I am unable to see a solution unless the government is compelled to do something about it. Not many people would be inclined towards buying something with an inferior quality if the same commodity (better quality) is available at an equivalent price. For the commercial front, I feel that some rules/ regulations need to kick in but it brings forth the question: “which one’s mightier: money or a rule?”
October 17, 2008 at 6:07 pm
Great article.
It is hard to believe that india is getting imported fruits. While it may be true that a lot of resources get spent (fuel, packaging etc.) in importing vegetables, ultimately in becomes cost. If a foreign supplier can supply redder looking apples with twice the size as the local brand for a certain price ( maybe higher than the local price) and if he can convince an upscale super market to display it and sell it at a higher price then he wins. The fruit may no taste good. But to sell you dont need to convince the customer of taste ( atleast in the begining). Large vendors will also play nasty tactics of undercutting prices and take losses for a while until the small guy is wiped out from the market and then they will start raising prices.
In reality, large food suppliers will buy self space in supermarkets so that the local varieties do not even get a chance to display their products.
Unfortunately food business is not a high profit business. It needs a lot of resources and cannot be grown like IT or the airline industry. So for a unit of real estate area IT companies can generate more revenue. Hence capitalistic forces will make it inevitable. People have to realize how important “good” food is and should start paying more for quality food. It is hard. It has taken more than 10years for people to understand organic foods in the US. To make food business lucrative, very innovative business models should be worked out – ones that will not get taken over by IT businesses.
Agree with all the points. The have all happened. That is why I keep comming back to the door to door fruit/veg seller. I think that business model is very strong. Big guys are not involved and competition is active all through. Everything is fresh and trasportation costs are very low. Nobody drives to the super market to buy (ofcourse milk should also be supplied like this).
December 30, 2008 at 4:21 am
Hi, Nice eye opener. Inculcates more of a desi feeling eventhough we are still insensitive to global environmental concerns.
I believe we all have a perception that we get “Quality” when we pay “More”. Why do we go to a five star hotel and still buy a bottle of Bisleri? We believe that we are paying a price to be healthy.
Nobody would have ever imagined a decade ago that we would have carrots and greens packaged in keep fresh packs and sold with a fancy name ” Healthy Fresh” we are so use to the loud nice of the vegetable mongers with the noisy cart or what happened to the milkman with the cycle balancing the two milk cans on either sides?
The bottom line is if we still want to quote that India is an agricultural country, then its not that we have done little but done nothing at all. If we can focus to develop silicon cities then even half the governments focus on agricultural incentives will go a long way if not solve the entire problem overnight.
Its indeed surprising how easy it is to convert an agricultural land ” Green patch” to a commercial space often with a simple note from the local panchayath saying” Infertile land”
We need a huge transition both with the government policies and our mindsets. We need to look out for that day when your son or daugther says ” I wanna do BE Agriculture” Why Not???????????????????????